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SpendBadger
Home
Location Intelligence
Share of wallet, loyalty
Commercials
Contact
Strategy blog
More
  • Home
  • Location Intelligence
  • Share of wallet, loyalty
  • Commercials
  • Contact
  • Strategy blog
  • Home
  • Location Intelligence
  • Share of wallet, loyalty
  • Commercials
  • Contact
  • Strategy blog

Grow share of wallet. See where they spend when they don't spend with you.

Grow share of wallet. See where they spend when they don't spend with you.Grow share of wallet. See where they spend when they don't spend with you.Grow share of wallet. See where they spend when they don't spend with you.

Know how to target share of market and share of wallet growth, informed by the daily bank, credit, and debit card transactions of 2 million UK consumers.

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Actionable spend insight for B2C decision makers.

Grow share of wallet

Build loyalty plans informed by your consumers actual (daily) spend in your category. Split by brand, age, gender, income, location, time.  Know how to address churn and stop giveaways.

Know every 1% to target

Break down daily/weekly/monthly consumer spend variations for your and rival brands. Know each +1% share of wallet to target. Align investment with these opportunities. 

Location performance optimisation

Consumer spending behaviour at postcode sector level. Where should you be?  What should you offer and charge? Where could performance be better? Where are rivals killing it? 

Price for ROI

 Measure consumer spend changes driven by pricing actions. Split by location and consumer profiles. Know how to react to optimise ROI and grow share of market and wallet.

Align with spend patterns

See how consumer spending behaviours change during each month, by month. Know how spending is funded (debit/credit).  Time and align offers & activities with spending behaviour. 

Connect with what matters

Know where else - outside of your category - your consumers spend. Identify affinity partners. Align with consumer interests and behaviour by income, gender, age, location, time. 

Introducing the benefits of spend data.

Agencies: show clients where their consumers stray.

Win loyalty investment using identified ROI.

Drive loyalty conversations using share of wallet and churn spend facts. Slice disloyalty by brand, value, frequency, age, income, gender, location, time. 

Use location analysis so clients can fund investment.

 Get local to identify where there's spend that your clients can win. Track local share of wallet metrics to build business cases clients can fund. 

Win the pitch by proving ROI.

Demonstrate real-world potential. Layer strategy over hard data. ''Here’s the share of wallet we can target.'' ''Here’s the message that will resonate & why.''

Make QBRs a source of growth.

Be an order maker, not taker. Timely share of wallet insights about churn risks and untapped opportunities. Competitors unveiled like never before.


Show clients how to win.

 Surprise clients with things they don't know. Hand them spend facts that make their CFO nod. Make your clients look smart in their own rooms.

About Spend Badger

Incomes and spending unveiled.

Do you prefer to take decisions based upon 'best estimates' or consumer spending behaviour facts? Spend Badger enables decision makers and strategists at B2C and D2C brands (and their agencies) to build plans informed by the most complete view of UK consumers' incomes and spending that's ever been available.

  • 2m UK consumers 
  • 7bn transactions 
  • 160bn transactions value   

Unlike traditional research data, Spend Badger insights are based upon actual bank, debit, and credit card transactions. 

Data is updated daily. You can track how your actions, your rivals actions, and external events impact consumers. You'll know the numbers for your business and your competitors.

Run by business and marketing strategists.

You want answers and ROI, not data that gathers dust. We get it. It's why Spend Badger is run by Data Science, Marketing, and Business Strategy leaders with decades of experience delivering award winning data driven growth for ambitious brands. These include Very, ITV, Nissan, LA Fitness, Majestic, Costa, HSBC, Axa, Fidelity. We can do the same for you.

PII free.

Spend Badger consumer spending behaviour insights are anonymised and permissioned at postcode sector level. Transactions and till codes allow us to see individual spend. Clients can take hyper-focused actions without compromising their data privacy standards. 

Capabilities

Answer burning questions - Insight reports.

Do you have specific business challenges and/or initiatives where knowing how your consumers (or donors) - and rivals' consumers (or donors) - spend can increase your chances of success? For example, knowing where to place a new shop or invest in marketing? Or how a specific audience really spends? Or a desire to increase share of wallet? Spend Badger's one-off reports put you 'in the know' about your market and where your opportunities can be found.

Know the fine details - Deep-dive analytics.

Would knowing the breakdown of your consumers (or donors) - and those of rivals - by spend/spend amount/spend frequency/income/gender/age/debit or credit card use, enable better decisions and enhance your ability to grow share of wallet? Spend Badger's deep insight reports cover each brand's performance. Reports are delivered as one-offs, or track consumer spending behaviour over time.

Measure the impact - Brand spend tracking.

Does worrying about acting fast enough keep you up at night? Do you want to know how decisions are playing out? Spend Badger's tracker reports reveal consumer spending behaviour as it really is so you can continually focus on growing share of wallet. You'll always know how consumers are responding to your actions, your competitors actions, plus wider economic, social, and news events. 

Own the difference makers - Tag insights to your database.

Do you know the (likely) small list of key consumer income and spending insights that open up big gains for your business? You may have validated this list and now wish to tag your customer base with consumer spending behaviour on an ongoing basis. Spend Badger tagging licenses specific key insights so you're never in the dark.   

Help to turn insights into actions and outcomes.

Have you ever known about a potential opportunity to improve your brand's performance but lacked the means to realise a gain? If so, you're far from alone! Spend Badger's team can work with you to turn share of wallet insights into actions and outcomes. Just tell us about your goals and situation. We'll apply our experience to give you actionable options. 

Dig for gold with the badger.

Know today, get ahead tomorrow.

E: info@spendbadger.com

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